CUSTOM CONVERTING HAS

Plastic pouch converters market their malleability in packaging a vast array of products. by Jessica Millward, Associate Editor CUSTOM CONVERTING HAS become a way of life for printers, with product manufacturers exhibiting a more developed interest in and knowledge of packaging processes. The latest breed of plastic pouches necessitates client involvement—the nature of the product and its packaged "life cycle" can determine both substrate and construction. Design process While the burgeoning popularity of pouches, particularly stand-up varieties, has translated into some semi-standardized constructions, design is typically a collaborative process. Pechiney Plastic Packaging Marketing Manager, Dry Foods, Law Burks attests, at a minimum, pouch