Bob Finke

For many printers, the question is not whether to incorporate a specialty substrate, but which one? by Kate Tomlinson, Assistant Editor AS THE POPULARITY of packages incorporating metallized film, foil, and holography continues to rise, the "shiny look" is becoming almost commonplace on store shelves. So how are each of these substrates carving out individual uniquenesses? Metallized film has recently figured prominently in new flexible packaging constructions, including StarKist Tuna's recently released alternative to the alumimun can, the Flavor Fresh Pouch™ retort pouch. Foil is finding a new niche as a softer, subtler attention-getter on packages for products such as cosmetics, which may require