Last month’s stamping and embossing feature established that employing such techniques allows for cost-effective value enhancements that will grab consumers’ attention—perhaps even the most cost-effective way to give packages the eye-catching appeal brand owners demand. Foil decoration is one effect stamping and embossing affords. It can be done inline on the press or treated as an off-press finishing effect. Either way, metallic effects continue to improve. “Foil and metallic effects have continued to be a popular choice for packaging applications due to the eye-catching appeal they evoke,” says Jeff Peterson, executive director of the Foil Stamping and Embossing Association (FSEA). “One of the best
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Chris Mc Loone
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