Anne Myers

Black thermal transfer ribbon's popularity suggests a steady industrial applications stronghold, although the color spectrum is widening. by Susan Friedman With a bar code or other variable data as a calling card, thermal transfer printed packaging commonly carries identification, shipping or tracking information. Thermal transfer's sharp, crisp output has made it the on-demand printing method of choice for newer bar codes that can be read from a distance, and improved compliance labeling, states René Gallet, thermal products manager at Printronix, Irvine, CA. A similar following in higher-end package printing remains to be seen. Thermal transfer speeds of six to eight inches per minute remain