Amy Schmitt

Bar codes revolutionized automatic identification and data collection more than 30 years ago. However, with Radio Frequency Identification (RFID) attracting all the attention and developmental mind power, are bar codes soon to be obsolete? That’s not likely. In fact, bar codes and human-readable information are still required on smart labels to validate the products inside cases and pallets, and they are expected to remain an important part of RFID labels for many years. This is no more a relief than for suppliers of thermal transfer printers and materials. Thermal transfer printing has come a long way since its inception and relies on heat to

Thermal transfer printing offers printers and converters easy money-making opportunities, among several other benefits. WITH ALL THE talk about variable data printing these days, packagePRINTING went straight to the experts to find out the fundamentals of thermal transfer printing and what it can do for today's package printers and converters. pP: What are the main benefits that thermal transfer printing offers printers and converters? Amy Schmitt, IIMAK marketing communications manager: Advantages include: • Flexibility—Changing variable data is quick and easy when managed electronically. This significantly reduces downtime when compared to hot stamp or ink imprinting. Unlike hot stamp or ink imprinting, there are no