Dufftown

Design / Scotland New packaging design for Glenfiddich’s limited edition Snow Pheonix has been designed by Stand. The Glasgow design agency was briefed with producing bottle labels and an outer pack that would reflect the single malt Scotch whisky, which was created as a result of ‘the great warehouse collapes’ at the distillery in Dufftown. The collapse saw four roofs buckle under the weight of the lying snow, with a range of casks being rescued and married to create Snow Pheonix. Stand has reflected the incident through the use of photography, colour, typography and the tin packaging. Katrina Wateridge,