Theresa Hegel
Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.
This blog dives into why trade shows are so important for print and promo professionals, and why they should attend upcoming shows.
As with any specialized industry, there’s plenty of lingo to master in promotional printing. Here’s what you need to know.







