Ray Cheydleur

Ray Cheydleur

In addition to his role as Portfolio Manager for Printing and Imaging Products at X-Rite Pantone, Ray Cheydleur is also Chairman of the U.S. Committee for Graphic Arts Technical Standards (CGATS), Chairman of the U.S. Technical Advisory Group to ISO TC130 for Graphic Arts Standards, and Vice Chair of the International Color Consortium for Color Management (ICC). Follow Ray on Twitter @XRitecolor

Brand Management, Color/Quality Control

Packaging Trends for 2018: Bold Colors and Finishing Effects

December 15, 2017 at 3:12 pm

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. Packaging trends for 2018 will increasingly go beyond color to include embellishment options such as foils, special varnishes, soft touch finishes and more.