Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Joe@ajstrategy.com. Phone or text: (201) 394-8160.

The Power of Uniqueness
March 5, 2026 at 3:23 pm

If your organization disappeared tomorrow, would the market feel a void? Competitive advantage begins with defining your unique value.

Customer Feedback as a Benchmark
February 28, 2023 at 2:56 pm

I like to ask business leaders how they gather and analyze customer feedback. The answer is surprising.

To Differentiate, Play to Your Strengths
February 2, 2023 at 2:25 pm

Organizations that seek to distance themselves from competition find it helpful to focus on their unique strengths and capabilities.

6 Steps to Help Land New Accounts
August 5, 2021 at 3:30 pm

Land new accounts by leveraging these key strategies and a tactical six-step plan that delivers big value to all stakeholders.