Helene Smith

Helene Smith

Helene Smith has served the printing and graphic arts community for more than a quarter of a century. Her marketing and PR strategic counsel company HSPR has international reach in the publishing, imaging, and office technologies sectors. A graduate of the Newhouse School of Public Communications at Syracuse University, Smith uses her vast access and historical knowledge of the printing industry to help companies understand and execute messaging that leverages the cross-section where product benefits and customer needs meet to create synergistic win-wins.