Cindy Cooperman

Cindy Cooperman

Cindy Cooperman is VP of Global Strategic Brand Sales, X-Rite. Cooperman has spent the last 20 years working with brand owners, designers, premedia partners, printers, and ink companies in the packaging value chain. She brings companies, people, and ideas together to help the packaging industry adopt new technologies in practical, sustainable, and profitable ways.
How Digital Color Promotes Sustainability

It’s estimated that color accounts for 60% of consumer rejection at the shelf. If the packaging color is ‘off,’ it not only costs brands and packaging printers money, it also has sustainability impacts through wasted materials, inks, and energy.