Barbara A. Pellow

Barbara A. Pellow

Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.

Mobile Augmented Reality Experiences Enhance the Holiday Season

Augmented reality is one of the biggest technology trends right now, and it’s only getting bigger as AR-ready smartphones and other devices become more accessible. This holiday season marketers are leveraging the technology to drive both consumer engagement and purchases … and in some cases it is blended with print.