Accelitec | interact is a technology-agnostic platform and is compatible with the legacy hardware and software used by many grocery retailers. The platform provides encrypted data exchange, protecting customer identity and payment information during card reading and transaction processes.
To participate, customers enroll in the program and set up an on-line profile, inputting personal data and product, communication and payment preferences. Customers can choose to provide only basic information or offer detailed information in return for highly customized offers and marketing communications. After completing enrollment, customers receive energized RFID key tags which are tied to their profiles. Within 100 days of the TOP Connection rollout in September 2008, more than 60 percent of TOP Food & Drug customers had signed up for the program.