Spear Innovation in Label Design
MASON, OH—Today’s market is on a wave of consumer change. The modern consumer requires interactivity and connectivity; the brand must communicate. To help meet this challenge, label supplier Spear creates labels that will engage the consumer through innovative design and functionality; the Spear “ToyBox” is a treasure chest full of innovations including everything from holographic material to talking labels.
Intelligent Labels
In a society where smart phones are prevalent and the consumer requires information at their fingertips, intelligent packaging has become a key trend. Spear is at the forefront, incorporating QR codes, augmented reality and talking labels into its ToyBox, allowing the label to create an interactive experience between the consumer and the brand.
Interactivity is not only attainable via mobile technology, for example, Spear has created personalized labels for Bud Light allowing consumers to write their own message onto the label.
Spear has also developed thermochromic labels for the likes of Carlsberg and Diageo which change color in response to temperature variation and can reveal hidden graphics or messages.
Promotional Labels
The ToyBox encompasses a range of Peel and Reveal labels, a dual layer label that features a peelable, re-sealable top. Combined with variable print, infinite individual numbering specific to each label can be included to allow for competitions and promotions.
Decorative Labels
The Spear ToyBox identifies the latest innovative film, ink and application technologies to help customers create dynamic one-of-a-kind packaging.
Brands such as Miller, Desperados Red and Bombay Sapphire have teamed with Spear to create a label with a ‘feel’ to the image using a tactile varnish.
To stand out on the bar shelf, Spear created a label which 'glows' when exposed to UV light for brands such as Grolsch and Bacardi Oakheart.
Other special materials and ink effects such as holographic foil, glitter and translucent inks can dramatically enhance shelf appeal and capture the consumer’s interest.
