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The technology has allowed Chiquita to test market bananas in places like quick-serve restaurants, drug and convenience stores, and other places where bananas usually aren't sold due to their quick spoil rates.
"I believe that value-added packaging is a natural evolution of the drive for more convenient foods from manufacturers," Lenert said. "Consumers are seeking fresh produce with extended shelf life without adding chemicals or preservatives—precisely what BreatheWay membrane technology delivers."
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