Security at its Best

Protecting the brand

In addition to Flint Ink's focus on growing its already-wide selection of specialty inks, the company is honing in on the brand-protection market. Flint's Director of New Business Development Leonard Walle stresses the importance of brand protection, citing the current global economy and the emergence of the World Wide Web as main driving forces in the importance of protecting brands. "Internet sales have really brought the magnitude of brand protection to a new high," begins Walle. "With Internet purchases of products such as pharmaceuticals, where the consumer must simply trust that they are buying the real thing, product identification and verification are of utmost—sometimes life and death—importance."