PRINTING United Alliance Releases Next Report in its Series on AI Adoption in the Printing Industry

Credit: PRINTING United Alliance

PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America, today announces the release of its second major AI research report titled: AI Adoption in the Printing Industry: From Curiosity to Competitive Advantage. Produced by the Alliance Insights research team, this next report in its groundbreaking series underscores how artificial intelligence (AI) is moving from concept to reality across print market segments, redefining competitiveness and transforming operations. This report is the latest initiative in its massive undertaking in leading the industry in AI education, resources, events, and more, and can be accessed at: https://www.printing.org/publication/ai-adoption-in-the-printing-industry. The report will also be available at the new AI Pavilion at PRINTING United Expo, being held October 22-24 at the Orange County Convention Center in Orlando, Florida.

The State of AI in Printing
The new study, based on input from more than 300 companies and in-depth interviews with 16 executives across commercial printing, sign and graphics, book manufacturing, and apparel decoration, reveals that:

• 85% of respondents believe AI is critical to competitiveness, and 83% view it as a source of new opportunities.
• Printers are applying AI in customer communications, estimating, prepress, and workflow automation to achieve measurable ROI.
• The greatest barriers are not financial, but organizational—skills gaps, lack of clear use cases, and cultural resistance.
• Companies that develop a roadmap and governance around AI are already realizing stronger benefits and pulling ahead of their peers.

“PRINTING United Alliance has long led the industry through convergence and its one-roof approach,” said Mark J. Subers, Chief Innovation Officer, PRINTING United Alliance. “Now, we are leading in helping members and the industry embrace the power of AI. This latest research is one more way the Alliance is equipping the community with actionable insights, strategies, and guardrails to thrive in this new era.”

The Latest from the Alliance in a Series of AI Offerings
The Alliance continues to host insightful webinars about the adoption and implementation of AI, as well as has a planned new AI Pavilion area on the PRINTING United Expo show floor where attendees can learn more about companies that have AI integrated into his workflows at the live October event in Orlando.

Join the Alliance

Alliance members receive leading industry research on critical topics such as AI, exclusive discounts on all AI-related education, research, and more, ensuring they stay competitive and informed as AI adoption accelerates. From white papers and courses to event access and industry guidance, Alliance members are uniquely positioned to lead the change.

To learn more about becoming a member and accessing these resources, visit: www.printing.org/membership.

*Note for editors attending PRINTING United Expo: The new AI report will be featured at the PRINTING United Expo Media Day during the Breakfast Trends Presentation on October 21 in Orlando, Florida. Attending editors will receive an exclusive briefing and copies of the study. Additional copies will be available throughout the Expo.

About Alliance Insights

Alliance Insights, formerly NAPCO Research, is the premier source of market intelligence, strategic consulting, and business development services for the printing, packaging, retail, nonprofit, and promotional products industries. Now operating as part of PRINTING United Alliance, we continue to deliver data-driven insights, actionable research, and expert analysis to help organizations make informed decisions and drive growth. With access to a highly engaged audience, Alliance Insights provides unparalleled support for companies seeking to strengthen market positioning, amplify thought leadership, and unlock new opportunities.

About PRINTING United Alliance
PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities. The Alliance serves industry professionals across market segments with preeminent education and training via iLEARNING+, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from our leading media brands – Printing Impressions, Packaging Impressions, Wide-format Impressions, In-plant Impressions, Apparelist, and Promo Impressions. The Alliance is a global leader in standards training and certification for printing and graphic arts operations across the entire industry supply chain.

PRINTING United Alliance also produces PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place.