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Nilpeter’s expansion is prompted by the overall strength of the Middle East printing market. UK-based Pira International reports that the total value of printed output in the Middle East will rise from $5.3 billion to $7.6 billion by 2012. Pressure-sensitive and non-adhesive labels, digital color printing and wide-format products are forecast to have especially strong growth. The demand for globally-branded fast-moving consumer goods and pharmaceuticals is helping to drive this quality-led growth, which is backed by investments in the latest graphics industry technology.
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