Printer News - August 2011
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Not only has the conversion been cost-effective due to significant operational efficiencies, the clear label also contemporizes the product, improving its shelf impact. It enables the label to fuse with the bottle and color of the liquid, allowing for a more coherent and modern design.
Lambrini brand manager, Sue Beck comments: "The new pressure-sensitive label is much brighter and cleaner—it allowed us to move the Lambrini design on in a way which wasn't possible with paper labels. The quality of the print means that we don't lose any standout on shelf; we've had numerous comments from customers who are really pleased with how the brand now looks."
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