New J&J Packaging Product Addresses Wal-Mart’s Push for Sustainability
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J&J’s SuSTANDable reduces pilferage with specially designed perforations that make it difficult to tear open; use of paper for size (not plastic), which allows a larger package that is still “sustainable;” and use of tear-resistant materials.
It can also give a flat or standing presentation. The trapped blister card—which can be used in bulk club packs or as a hanging blister card—features a billows-like fold on the bottom. In one bending motion this former blister card converts to a standing easel that can be used for open shelf or countertop displays.
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