In-the-Round Is on a Roll
Period of adjustment
“Even without the prospect of in-house platemaking, the process of implementing ITR technology across the company required some adjustment,” Bryant says.
“We had to get buy-in across the operation, definitely, not least because of the expenditure related to platemaking, but also because of the special adapters needed to run in-the-round.” he explains. “It also requires a different mindset on the part of your press operators, who have to learn how to print to a standard, such that printing becomes more of a science than a craft,” with less eyeballing and tweaking and more attention to the numbers. All of Plastic Packaging’s operators are FIRST certified through a training course offered by the Flexographic Technical Association. Finally, “You also have to have the support of your ink supplier to ensure consistency,” Bryant adds.