HP and ePac Announce $50M Strategic Deal   

HP, a provider of digital printing technologies, and ePac, a provider of digitally printed flexible packaging, announced the signing of a large-scale commercial agreement that deepens their long-standing strategic relationship. The total value of the engagement, including equipment, consumables, and service over three years, is estimated at $50 million.

The agreement was signed during a flagship visit of ePac’s executive team to Israel, marking a decade of strategic collaboration between the companies. This collaboration has driven a significant transformation in the global flexible packaging industry, accelerating the shift from traditional analog production to digital printing, enabling full agility for brands of all sizes, true on-demand manufacturing, and dramatically reducing lead times from weeks to just days. These capabilities minimize excess inventory and waste across the supply chain.

As part of the agreement, ePac, which currently operates a fleet of more than 50 HP Indigo presses, will install ​​more than 10​ ​HP Indigo 200K digital presses, expanding and bolstering their global HP Indigo fleet with these new Gen 5 presses.

The immediate value of the press purchase is approximately $20 million, with an expected additional $30 million in revenue from consumables and technical services over the next three years.

“We are celebrating a decade of partnership with ePac, and we are immensely proud of what they have built during this journey. Together, we aligned early on around the evolving demands of the flexible packaging market where speed, personalization, and sustainable profitability are essential requirements for success. By responding decisively to those shifts, our joint efforts have helped reshape the industry, and are now delivering tangible results,” said Oran Sokol, VP & Global Head of Strategic Sales, HP Industrial Print. “This new agreement underscores the strength of our partnership and equips ePac with even greater capacity to respond faster, minimize waste, grow profitably, and continue defining the future of digital flexible packaging.”

​​​​​​​​​​​​​Parag Patel, President of Shared Services, ePac, said, "This $50 million investment marks a pivotal moment in ePac’s evolution. By integrating more than 10 HP Indigo 200K digital presses into our global network, we are not just expanding capacity; we are redefining the standard for high-speed, sustainable packaging. Whether we are supporting a local startup or a global brand, our hyperfocus remains on delivering a universally superior customer experience. With our upcoming expansion in Phoenix and the launch of our new e-commerce platform, ePac is signaling a future of uninterrupted growth and digital-first innovation that our competitors simply cannot match.”

Noam Zilbershtain, VP & General Manager of HP Indigo: “Today’s agreement goes far beyond a commercial transaction - it is a declaration of strength and confidence in HP Indigo’s technology and resilience. A global strategic partner like ePac choosing to expand with us at this scale is a powerful endorsement of Israeli innovation and our global delivery capabilities. We are proud to be leading the worldwide digital transformation of the packaging industry from our development center in Ness Ziona and our production lines in Kiryat Gat.”

Based on HP Indigo’s new 5th-generation platform, the HP Indigo 200K delivers a major leap in productivity with roughly a 30% increase in print speed and up to 45% higher overall throughput compared to the previous generation. The presses incorporate advanced AI-enabled tools for automated print-quality diagnostics and real-time defect detection and correction. These capabilities support continuous, nonstop printing and significantly reduce waste, helping global brands lower their carbon footprint and meet rigorous sustainability goals.

The new presses will be installed across ePac’s global operations in North America and Europe. Once installation is complete, nearly one-third of ePac’s worldwide press fleet will be based on the innovative HP Indigo 200K platform. This strategic investment further empowers ePac to lead the evolution of the digital flexible packaging industry.

Together, these advancements reinforce HP Indigo’s vision for Nonstop Digital Printing, delivering uninterrupted, 24/7 production that combines consistent quality with profitable performance. Powered by reliable presses and seamlessly automated workflows, HP Indigo unlocks infinite possibilities across inks, applications, and design, giving converters the versatility and creative freedom to respond faster to market demand. Backed by trusted customer experience, fast service, and a clear commitment to sustainable innovation, HP Indigo continues to set the benchmark for digital printing, shaping the future of work and driving continuous excellence across industry.

Source: HP

The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Packaging Impressions.