Global Packaging Alliance Annual Meeting in Hong Kong
The group continues to focus on ways to further support international brands in emerging markets while significantly reducing time-to-market.
“Global presence is an increasingly important success factor,” Bestehorn adds. “Products need to reach the market more quickly and be made available on a global scale. A single, medium-sized packaging company is hardly in a position to meet the demands of global brand manufacturers. The GPA fills this gap by coordinating production processes and methods, implementing identical quality standards, and assuming global packaging management responsibility across the entire value chain. Production in each case can take place locally. This makes it possible to ensure a consistent brand presence and shorten the time to market.”