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Pigments: Pigments—which give ink its color—used in UV and EB inks have changed with demand. Ink vendors created curable formulations of pearlescent, fluorescent, and other specialty inks in response to consumer product companies that wanted to make their product packaging standout on store shelves. However, said Len DiLeo, Kohl & Madden manager of UV technology, "The cost of many of these specialty products will limit their growth and the demand will be for other innovations in security and product differentiation."
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