Users of analog pressure-sensitive labels have accepted and adopted digital presses running alongside flexo UV technology. Although the surface area printed by digital presses represents less than 1.5 percent of analog printed PS labels, the value of those digital labels, as a share of analog value is closer to 3 percent.
- HP’s Activities Help All Players
Demand for digital labels has been stimulated by HP’s integrated marketing from the back of the value chain (manufacturing) to the front (brand owners) through the education and nurturing of all the players. This is an activity that lifts all boats on the tide and was among the most interesting and important activities in the market during 2013 and into 2014. It is a signpost for the future of other markets for digital packaging.
- Electrophotographic (EP) Leads UV Inkjet
EP technology continues to dominate the digital label press market with HP Indigo the leader with ElectroInk technology. The rest of the market is mostly taken by UV inkjet presses from more than 10 suppliers with EFI-Jetrion as the leading supplier to date.