Channeled Resources Group Names Business Development, Product Manager of Liner Division
Max Hayes
Channeled Resources Group (CRG), a manufacturer of release liners, thermal labels, and pressure-sensitive roll label stock, as well as a supplier of reprocessed, coated, treated, and laminated papers and films, is pleased to announce the promotion of Max Hayes to the newly created role of Business Development & Product Manager. Max will take full ownership of the Southeast territory in this expanded position while focusing on CRG’s growing release liner business.
Max originally joined CRG in 2024 and has been an integral part of both the label and liner sales teams. With his new role, in addition to being a dedicated account manager to his existing label accounts, he will focus on strategic business development for release liners in the composite, medical, and label sectors. He will also assume responsibility for key accounts supporting CRG’s Maraliner division.
In addition to leading sales in the Southeast, Max will also drive product innovation as part of his product management responsibilities. This includes leading ROI analyses, developing go-to-market strategies, and identifying new product lines and markets where CRG can expand its liner offerings. The new role will also involve project-based opportunities to gain cross-functional experience in other areas of the business including procurement and operations.
“Max has been a key player on our team, and this promotion is a natural next step for someone with his drive and industry insight,” said Ginnie Gandy, Sales Manager, Release Liners at CRG. “He’s incredibly tuned in to our customer needs and brings a fresh perspective that will be instrumental as we expand our liner offerings and enter new markets. We’re excited to see him take this next step.”
As CRG continues to build momentum in custom-engineered release liners, Max’s leadership will play a vital role in supporting customer growth and shaping the future of the company’s liner business.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Packaging Impressions.
