New sales and business management challenges might be caused by the pandemic, but they aren’t going away any time soon. There is no vaccine that will protect us or take us back to the way things were. We must adapt in order to overcome these obstacles, including embracing new sales techniques and marketing strategies; launching new services and product applications that enable differentiation; and making new capital equipment investments.  We don’t have all of the answers, but in this webcast you will gain practical insight from two printing company owners, and an industry sales and marketing expert.

In this webinar, we’ll hear how COVID-19 has led to a resurgence of packaging production in North America, with consumers in need of essential products and retailers seeking to restock shelves. We’ll explore the supply chain impacts of this shift, and how printers and converters in the U.S. and Canada can remain ahead the curve. We’ll also assess how consumer behavior has changed as a result of the pandemic, leading to a rapid rise of e-commerce. Tune in to hear insights from a leading packaging industry analyst on what the near- and long-term effects of the pandemic will be, followed by a conversation with package printers and converters, who will share their experiences from the past six months.