Flexible Packaging: The Next Disruptive Market and How to Thrive In It

Portability, sustainability, functionality, and of course, eye-catching graphics, have all played critical roles in flexible packaging’s recent meteoric rise. As brands and consumers continue to demonstrate their affinity for flexible packaging, it presents an opportunity for package printers and converters to make the most of this thriving segment.

Traditionally, flexible packaging has been largely relegated to package printers offering wide-web flexographic or gravure presses that could churn out long runs of high-volume work. However, recent technological developments have led to mid-web digital printing equipment becoming viable — and in many cases preferable — platforms for producing flexible packaging. With short runs, reduced lead times and SKU proliferation impacting the entire industry, these technological advancements have made flexible packaging production a reality for more converters to achieve, and for brands to explore. In this webinar, we’ll cover the trends driving the rise of flexible packaging, how package printers can thrive in the segment, and how brands are creatively implementing it.

Flexible packaging executives who have achieved success in the segment will share their insights into the latest in flexible packaging. Additionally, brand representatives will discuss their experiences with flexible packaging and the importance of finding the right printing and converting partner.

Our speakers will discuss:

• The latest trends they’re seeing in flexible packaging
• The benefits and advantages flexible packaging brings to brands and consumers
• Technology needed to print and convert flexible packaging
• Sales strategies for flexible packaging newcomers

Sponsored by HP

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