Capturing Value in Fast-Growing Markets with Digital Production
Sponsored by: Xeikon
Speakers: Randy Hargadine, President, LabelTec, Inc.; Paul Mullaly, VP, LabelTec, Inc.
As consumer behavior continues to rapidly evolve, it is imperative that label and package printers and converters monitor the fastest growing market segments and their specific needs. For many of these expanding market segments, the advantages of digital printing are a perfect fit.
In this webinar, we’ll take a deep dive into the story of LabelTec, Inc., a label and package printer in Colorado, which has been on the cutting edge of label production in the growing agro, food, craft beverage, and cannabis market segments. With a combination of digital and conventional equipment, LabelTec, Inc., has exceeded the needs of its various customers in a challenging year, providing the flexibility, speed, and high-quality they desire.
Tune into this webinar to learn about the consumer behaviors that are driving purchasing decisions, the regulatory considerations converters must contend with, and the key roles that labels and packaging continue to play in product marketing.
In this webinar, you will learn:
- The market changes driving the expansion of digital printing
- The advantages digital has provided in the midst of COVID-19
- Insights into the fastest growing markets, and why digital is a good fit
- Digital integration strategies for label and package printers
Sponsored by Xeikon
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