From a broad view of the printing industry to dialed-in details, the Alliance Insights State of the Industry (SOI) Report 2026 — powered by PRINTING United Alliance and sponsored by Canon U.S.A. — gives print and packaging professionals the full scope of what’s happening now. The report analyzes sales, business conditions, client purchasing behaviors, and more.

In this episode of What's Trending Now, Onamica Dhar, economist at PRINTING United Alliance, reviews a few of the topline findings of this year's SOI Report.