This week’s POW! episode looks at the printed lay-flat pouch from ePac that empowered the brand Crud Cloth to up its game. When the boutique brand started, the product was packaged in plain consumer-style zipper bags that were hand labelled by the founder’s family. The labor-intensive packaging process became too much as the business grow and soon Crud Cloth’s founder Tim White was investigated preprinted packaging alternatives. View the video to see the new digitally printed packaging that is helping the HBA brand be more productive and deliver a more professional appearance.

And if you would like to see your packaging work spotlighted in a future episode of POW! Package of the Week, email Packaging Impressions' editor-in-chief Linda Casey at,

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