Poo-Pourri is known for its humorous commercials with their lighthearted approach, but the brand wanted to take a different approach for its Poo-Pourri Black Pepper & Leather product line. This week’s episode of POW! Package of the Week looks at how the brand partnered with label converter Steinhauser to create a TLMI-award-winning shrink sleeve that delivers both a visual and tactile packaging experience that is decidedly upscale.

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