Dan Maurer, vice president of digital print at Heidelberg, and Cory Francer, leading industry analyst for the printing and packaging market at NAPCO Research, at the 2021 Digital Packaging Summit, discuss Heidelberg’s digital and offset printing initiatives — noting that Heidelberg has been in the digital printing segment for more than a decade. They discuss how enabling a smart print shop can help PSPs in the tenacious pursuit of operating efficiency as well as the vast number of product announcements surrounding Heidelberg powered innovations.