This week’s POW! Package of the Week is the dazzlingly sophisticated label for Cook’s banana flavoring. View the video to learn more about how the label, printed by Multi-Color Corp., spotlights the brand in a manner that is both dramatic yet upscale through metallics, stock choice, color and more.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939