This week’s episode of POW! Package of the Week looks at the newly rolled out redesign of Sprite’s packaging. View the video to learn how The Coca-Cola Company is looking to make Sprite’s bottles more sustainable and modern but retain Sprite’s strongest brand assets.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939