Package of the Week

While carbonated mineral water brand Perrier may have a lengthy history and an iconic image among consumers, it has not been shy about experimenting with its packaging. In this episode of POW!, we take a look at Perrier's ARTXTRA initiative and how it has brought a splash of color and intrigue to the brand's packaging. With labels, cartons, plastic wrap, and cans all part of ARTXTRA, it's impressive to consider the color management efforts that took place to make the artwork consistent across these multiple materials. What packaging initiatives have impressed you lately? Send any POW! submissions to Cory Francer at

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