Package of the Week

This week’s POW! Package of the Week looks at the new packaging for Nestle’s Carnation Breakfast Essentials ready-to-drink shake. The new, more sustainable packaging reflects Nestle’s social responsibility commitment on all its brands and more quickly communicates the product attributes to consumers but pushed the limits of the flexo printing process. View the video to learn how Nestle and its partner Chase Design Group ensured the new packaging’s success.

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