Package of the Week

This week’s episode of POW! Package of the Week looks at the limited-edition packaging for Oreo Joy! The limited-edition snack is an example of how brands can use printed packaging and clever design to create additional offerings from existing products. The actual cookies inside the limited-edition Oreo Joy! packages have the same classic Oreo flavors, thanks to the bittersweet Dutch cocoa cookies and sweet filling, which means that Mondelez didn’t need to source a bevy of new ingredients to create the product. View the video to learn more about Oreo Joy! Packaging and how Mondelez uses digitally printed packaging.

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