Cleaning and disinfecting products have been in the spotlight recently as consumers seek to stock up on products that can help fend off germs and bacteria. In today's episode of POW!, we take a look at how Wet Ones antibacterial wipes utilize multiple packaging formats to benefit the retailer and consumer. This packaging combination includes a retail-ready folding carton, a flexible package for portability, and a label to add longevity to the wipes inside the package. We're always on the lookout for innovative packaging. Send any ideas for future POW! episodes to Cory Francer at firstname.lastname@example.org.
Package of the WeekPrinted Label Helps Belgian Beer Brand Deliver Superior Bar, Consumer Experiences