Since yesterday was Earth Day, this week's episode of POW! features an innovative brand that goes above and beyond in implementing environmentally-friendly packaging. Truman's, an online provider of household cleaning supplies, stands out in its market segment by providing reusable spray bottles that the consumer fills at home with their own water and the non-toxic contents of the recyclable cartridges. With the easy-to-understand printed messaging inside the box and a creative method of reducing shipping weight and cost, Truman's is a great example of a brand bringing a sustainable mindset to its packaging. If you know of a package that should be featured in POW! contact Sara Dunn at firstname.lastname@example.org. Animated footage via Truman's.
Package of the WeekVan Leeuwen Ice Cream Adopts ‘Very Instagrammable’ Packaging Design