Earlier this year, Procter & Gamble announced that two of its largest deodorant brands would be releasing a limited-edition tube made entirely from paperboard. In today's episode of POW! we take a look at the Old Spice version of the paper tube, and how it is helping the brand achieve lofty sustainability goals, while not sacrificing in the packaging design and functionality department. If you've seen a POW-worthy package, let us know! Contact Cory Francer at firstname.lastname@example.org.
Package of the WeekHow a Packaging Redesign Increased Consumer Engagement for a Leading Pet Food Brand