There's little denying that dog owners will go above and beyond to find the treats their furry friends love. And with so many pet treat brands vying for consumers' attention, standing out can be a challenge. One strategy that Bark has employed is localizing its packaging, developing its Snacks That Give Back line, representing various regions of the country and designing packaging to match. This flexible pouch highlights several iconic Philadelphia landmarks, making this package an irresistible purchase to celebrate our hometown. Even more local flavor is evident on the backside of the pouch, which reveals that Bark has partnered with the Philadelphia Animal Welfare Society, letting consumers know that their purchase helps support a local cause. If you've seen a package fit to be featured in POW! contact Sara Dunn at firstname.lastname@example.org.
Package of the WeekHow The Dreaming Tree Takes a Creative Approach to Sustainability