Package of the Week

As e-commerce continues to shake up the retail world, brands that have embraced online platforms have had to rethink the ways in which they package their products and extend the brand experience. For Harry's, an e-commerce brand specializing in shaving and other men's grooming products, this has led to an unboxing experience that leverages the best of multiple packaging formats. In this example, we see a tactfully designed corrugated shipper featuring the brand logo, a neatly printed folding carton that contains the razor handle, and a resealable flexible pouch that serves as useful storage for shaving accessories. Each package features a clean design complete with adequate branding, ensuring the consumer receives a complete brand experience. How has e-commerce impacted the packaging you're seeing? Share any great examples with Sara Dunn at

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