Package of the Week

In this episode of POW! Package of the Week, we look at the redesigned flexible packaging for Raisels Sours Orange Burst fruit snack sent by the National Raisin Company. View the video to learn more about the packaging and get a sneak peek at the brand’s collaboration with ICS Color that delivered high, double-digit improvements to Raisels’ package development process.


If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week!, please mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.



More Package of the Week Videos