Package of the Week

Independence Day is this week and to celebrate, this week's episode of POW! features packaging that embodies the American spirit. Budweiser's limited-edition release of the new Discovery Reserve American Red Lager commemorates the 50th anniversary of the Moon landing and also honors the United States Air Force, which worked with the space program in the 1960s. The packaging gives off a premium appearance with foil enhancements, while the bottles are inspired by the Apollo 11 landing and classic Budweiser imagery. If you've seen a label or package that stands out, be sure to contact Sara Dunn at

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