The rise of augmented reality has provided brands with an opportunity to interact with consumers by combining the digital and physical worlds into a truly memorable experience. Phantom Wine, which is part of the Bogle Vineyards lineup of wines, is one example of a brand embracing augmented reality, integrating it into its packaging, and gamifying the product usage experience for the consumer. The augmented reality experience is centered on sightings of an apparition-like being at Bogle Vineyards, which has become known as "The Phantom," making for a creative method of sharing the brand's story with consumers. Have you seen a brand embracing interactive packaging? Contact Sara Dunn at sdunn@napco.com.