Package of the Week

In today's episode of POW!, we take a look at the latest in pet treat packaging and how Full Moon has incorporated multiple packaging trends into its Natural Organic Jerky line of pet treats. With a combination of a matte finish and glossy print, the stand-up pouch creates an immediate visual appeal in the crowded pet treat aisle. But it's the paper-like texture that takes the package's differentiation to a whole other level. In fact, this combination of packaging attributes earned Amcor Flexibles silver awards in both the Flexible Packaging Association's Achievement Awards and the Dow Packaging Innovation Awards. To have your innovative packaging featured on POW!, contact Cory Francer at

More Package of the Week Videos