Tomato Aisle Takeover: Why Your Next Can of Sauce May Be a Carton
So what exactly happened to change the broth aisle, and why might tomato sauce be headed for a similar shakeup?
The game-changer in the broth category came when a major player, Campbell’s Swanson brand, shifted packaging formats from cans to recloseable aseptic cartons. Rather than 14 ounces, the new cartons held 32 and 48 ounces. But with the recloseable Tetra Brik Aseptic packaging, home cooks found they could easily reseal the leftover broth or stock and have it in the refrigerator for later uses. Leftover canned stock, by contrast, often went down the drain.