Karstedts Digital Packaging Spotlite: The Perception of Brand Owners on the Cost of Digital Packaging
In our recent webinar with Package Design Magazine titled: Should Digital Printing be Part of Your Brand Strategy? we spoke to over 400 attendees who were looking for better understanding of the capabilities and uses of digital printing for packaging. The questions around using digital printing for packaging as part of a brands strategy are being asked in more and more conference rooms and are ones that many still do not have a clear answer to. One of the key reasons the answer is elusive is there is often not a clear understanding of the need for digitally printed packaging from inside the company. And in the cases where there is a clearly defined need, acting on that need leads to ambiguous or conflicting paths to addressing the needs.