Designers can’t provide practical contributions to minimize the use of natural resources. Can we? After all, we develop stories and ideas, build brands and sell products. Our long-term well-being is better protected elsewhere, right?
My colleagues are some of the most thoughtful and conscientious folks alive, eager to contribute to a cleaner, healthier ecosystem. Yet, we often feel insignificant or powerless to make a difference in our daily work life; we lack the authority to make the big changes or influence the dramatic issues of global warming, environmental management, or ethical consumerism.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.